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Using the layover strategy for bottom-funnel traffic
I am going to share a thought I’ve had for two months. I call it, the layover strategy. You can use this strategy for your businesses or affiliate websites. I don’t think it matters. Most of us are...
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Ranking a new plumbing business in Dallas Texas
It has been a while since I picked a random business for an SEO case study. I think it’s time we get back to the game. I am not going to get into UX or UI with this post. I’ve done this extensively...
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My May 2022 Google algorithm results & lessons
I am going to do something different with this post. It has always been about strategy and processes for the last two+ years. Since the latest core update has been tremendous, I want to review how...
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Details of the May algorithm update on a pet project
In June, I spoke about the results of the May algorithm update and the lessons I’ve learned. Well, I am still learning and making changes to improve the one website which had a 45% reduction in...
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A digital marketing guide for the auto mechanic industry – A step-by-step guide
It has been a while since I’ve written an in-depth article on helping out a random business in a random city. Anyone can rank a non-competitive niche. I tend to pick challenging industries, and for...
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A new dragon head for our eCommerce website
I’ve always been a proponent of multiple web assets to take up precious real estate on Google. I’ve explained the process on my Dragon with 7 heads post. Once a website starts ranking and getting...
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Revamping My eCommerce Product Page Template – New and Improved Updates
It’s been a while, hasn’t it? Life sometimes tends to sweep us away, and I’m no exception. I’ve let this blog slip through the cracks like anyone else. But boy, have we been busy since my last post on...
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Updates to our global navigation
I am not lazy, and I promise you that. I promised myself I would gather my thoughts into a post once a month, but I’ve betrayed myself with that goal. Although, I’ve been a little defeated with the...
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I built high-authority, traffic, and relevant links – Now what?
In this August blog post, let’s dig into link-building, a topic always causing hot debates in the SEO community. It’s no secret that many in the SEO scene talk a big game about link-building. And, to...
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UI and UX updates to our product category template
Those of you following my progress from the last few posts will notice that I am only discussing updates to our eCommerce website. There are other projects, but this one is too important and...
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